Jói Kjartans (IS/NO, b. 1983) is a photographer from Reykjavik, Iceland, currently based in Oslo, Norway. His work has been exhibited internationally – at festivals such as Oslo Negativ, The Nordic Light, Landskrona Photo Festival, and The Iceland Photo Festival – whilst his images have been published by the likes of Dazed, The Observer, VICE Magazine, Men’s Health USA, and Bloomberg Business News. Kjartans has self-published two photobooks, with a new third title soon to be released. His work forms part of the 7th edition of the Norwegian Journal of Photography, showcasing photographers working between traditional press photography and art photography.
Kjartans’ long-term Huldufólk series follows the artist’s search for the ‘hidden people’ of Iceland – supernatural beings in Icelandic folklore that are often said to live in nature. This series makes its world exhibition debut at Foto Tallinn. Under the tutelage of mentors such as Bieke Depoorter and Peter van Agtmael, the project was developed over a two-year period for the Norwegian Journal of Photography #7, published in 2026 by Journal Photobooks.
